27 sports · Competitive clubs & academies · One player record
Every week, every family gets a report on their own kid — written from what their coach actually saw. That is the answer to the one question spring turns on. The rest of the club runs here too: roster, scheduling, dues, registration, your website — $89 a month, every team, every coach.
Alex · Defender · U13
Strength this week
Strong first touch and calmness on the ball under pressure in 1v1 situations.
Focus for next week
Sharper receiving angles when checking back to the ball.
“Worth encouraging at home — Alex is starting to lead the back line.”
Coach Sarah · reviewed & approved by your director
Under 30 seconds per coach input · 11 club tools replaced · Built for 27 sports
Founding clubs · Then $89/mo locked · Cancel anytime
Trusted by
Customer story · Football Lab
“I am not running the academy out of four apps and a spreadsheet anymore. It is one place, and the families can see it.”
Gurman Sangha, Founder, Director · Football Lab · Soccer, British Columbia
5-10
hours a week back on academy admin
100%
of dues paid by card instead of chased
Customer story · KD Elite Football
“Our coaches all evaluate the same way now — that on its own was worth it.”
Kyle Degelman, Director / Head Coach · KD Elite Football · Soccer, Victoria, BC
100+
players with a written development record
<1 min
to evaluate a player, on the same scale
The record is growing every day
0+
clubs & academies whose players are building their record here
Today’s price
Join them — the record’s free; your whole club is $89/mo, locked for life.
20 more clubs building here and it becomes $99 — never for you. Every feature · unlimited players & coaches · cancel anytime.
Lock $89/moThe shift
One club sends a development report every family opens on Sunday. The other sends an end-of-season showcase and hopes. Families don’t switch to the one that hopes.
Built with the founding cohort of competitive academies and clubs
Player Evaluation · Spring
FORM 04-BNotes
Weekly Development Report
Player profile · U13
Strength this week
“Strong first touch under pressure. Held possession through three defensive sequences.”
Same coaches · Same families · Same fees · Different season
One player record
Every evaluation, every session, every milestone, every note a coach makes lands on one record that belongs to the player — and it stays when the coach doesn’t. Eight years old to eighteen, coach to coach, season to season. That record is what writes the report a family opens on Sunday, the plan the player works to, and the answer to the one question that decides your spring: what did my kid actually get for this?
By a kid’s third season it is a full history — every rating, every report, the week the weak foot finally clicked. Which is also why families stop leaving: nobody walks away from their child’s history.
Player history · on record
U13 · Defender
A record no group text, end-of-season form, or rival vendor can reconstruct
Team apps stop at logistics. Vimasu runs the club — and owns the development layer they can’t.
Why it can’t be shortcut
Sport-native across 27 sports.
Built around the framework your coaches already think in — Technique · Game IQ · Mindset in soccer, Skating · Skills · Hockey Sense in hockey, Takedowns · Mat IQ · Conditioning in wrestling, each in its own language. Generic vendors face years of sport-specific R&D to reach parity in even one vertical — we have depth in dozens.
Editorial workflow, not auto-send firehose.
Every report passes a director before it reaches a family. Competitors building auto-AI lose trust on the first hallucinated note. We don’t.
One system, not another tool in the stack.
Chat, registration, waivers, scheduling, payments and 1:1 booking — clubs cancel the patchwork one tool at a time. Vendors selling a single point feature can’t answer a platform that already holds the development record.
Voice-matched AI, not generic LLM output.
Reports sound like your program — terminology, tone, framework. A copy-paste generic AI competitor produces output families immediately recognise as filler.
One system · The whole club stack
Scheduling and RSVPs. Dues and payments, into your own account. Roster and family CRM. Your club website, generated from the roster you already keep. Registration and team chat, in beta.
None of this is why a director signs with us. All of it is why nobody needs a second system afterwards.
Every club has a site a volunteer stopped updating two seasons ago — old roster, dead schedule, a registration link that goes nowhere. Vimasu renders your public site from the teams, staff, programs and schedule already in the system, so it can’t go stale. Registration and payment sit on the page, not in a form somewhere else.
Replaces Wix, Squarespace, a stale website page nobody updates
A separate site
Roster from 2024
Schedule out of date
“Registration opens soon”
Someone must remember
Generated
Live roster
Tonight’s schedule
Register & pay here
Updates itself
Nothing on this list is a maybe — it ships or it’s shipping
And the one thing no point tool in that stack has underneath: a development record for every player.
See everything Vimasu replacesProduct walkthrough
Live UI from the product. Watch it auto-rotate, or tap a role to focus.
Saturday · match · live
8 / 14U13 vs City FC· 28’
Marcus Thompson
Defender · #4 · Last eval +0.3
Technique
8.4/10+0.4
Game IQ
7.6/10+0.2
Mindset
8.6/10+0.5
Stood out · 3 details
22 sec elapsed · 6 players to go
Week of Apr 22 · Director
Evaluations
47
this week
Reports sent
12
pending: 3
Engagement
87%
parents active
Attention
3
players
Team coverage
3 teamsU13 Black
90%U12 Red
87%U14 Elite
67%Needs attention
3 itemsU14 Elite — 4 players missing this week
Sofia (U13) — 3 weeks low engagement
Coach Marcus — no eval in 5 days
Coach follow-through
This weekSarah · U13 Black
18 evals
90%
David · U12 Red
14 evals
88%
Marcus · U14 Elite
8 evals
67%
Riverbend FC · Spring 26
Eight weeks. Fourteen sessions. One growing player. Coach Sarah’s voice, your son’s progress.
Up next · Chapter one
Eight weeks ago, Coach Sarah wrote her first note about Alexander…
Continue reading
Coach
Three taps per dimension. Under thirty seconds per player.
Mobile-first. The format matches how coaches already think — Technique, Game IQ, Mindset.
Try it · 30 seconds
This is exactly what your coaches do — in your sport's own language. Three taps per dimension. The report drafts itself in your program's voice, ready for director review.
Pick your sport
Sample athlete · Soccer
Defender · U13 · Tonight's session
3 dimensions to rate
This is one of three taps your coaches will do per player. Multiplied by every session.
How it works
Three taps on the sideline — a rating, a strength, a focus. It drafts the report in your program’s voice, you approve it, families read it Sunday morning. No exporting, no second login, no coach ever asking “how do I use this.”
01 · Coach taps
Three ratings. Two notes.
On the sideline, in the locker room, or after dinner. Mobile-first. Under thirty seconds per player.
02 · Director reviews
Edit. Approve. Send.
Reports draft in your program’s voice — never auto-sent. Editorial control before anything reaches families.
03 · Family receives
Sunday morning, every week.
A polished development report — strength, focus, and what to encourage at home. The visibility families pay for.
Every week · Every player · Every family · Without an hour of coach admin
The product
Not a stat dump — a short, specific story about their kid: what they did well this week, what they’re working on next. Parents forward it. That’s the product doing your marketing.
Weekly Development Report · Soccer example
Player profile · U13
Defender · Week of Apr 22
Strength this week
Strong first touch and calmness on the ball under pressure in 1v1 situations. Held possession through three consecutive defensive sequences in the second half.
Focus for next week
Improving receiving angles when checking back to the ball — particularly off the back line during build-up phases.
Coach's note
“Real composure tonight. Encourage at home to keep that body language — it lifts the whole back line.”
— In your program’s voice
Reviewed & approved by your director
Vimasu
Yours will look exactly like this — in your program's voice
Onboard Friday · Send first reports Sunday
Friday
Roster imported. Coaches briefed.
We import your team list from TeamSnap (or CSV), stand up your director and coach accounts, and run a 20-minute briefing call before the weekend’s sessions.
Saturday
Coaches rate from the sideline.
During or after Saturday matches and training, coaches log first ratings — three taps per player, under thirty seconds each, from any phone. AI drafts the reports in your program’s voice.
Sunday
First reports in family inboxes.
You review and approve Sunday morning. Director-signed development reports land in every family’s inbox before the next week starts. Renewal conversations change immediately.
Onboarding is white-glove and included in the price.
No setup fees. No professional services upsell. No second weekend before reports go out.
— Eugene
Founder, Vimasu
Founder's note
I've spent many years close to youth sports development — watching the same gap show up in club after club, academy after academy: families paying thousands per season and getting game schedules in return. Coaches know the players are growing. They just have no scalable way to make that growth visible.
Vimasu is what happens when you take the way coaches already think about players — sport by sport, framework by framework — and turn every session into something families can actually see. Then clubs asked us to run the rest — scheduling, payments, registration, chat — so that record would stop living in a sixth disconnected app, and Vimasu became the system the whole club runs on. We started in soccer, but the same engine now runs for hockey, basketball, baseball, volleyball, tennis, wrestling, swimming — 27 sports and counting. Each one in its own coaching language, not a soccer template with the words swapped. If you take development seriously, in any sport, you should be using it.
Some of what we've been writing about → field notes
Sport-native · Not generic team management
Technique.
Game IQ.
Mindset.
What your soccer coaches grade
Every tool you’ve tried is a graveyard of logins your coaches abandoned by week three. This one speaks your sport — so a coach rates in the words they already think in, not a soccer template with the words swapped. Adoption isn’t a hope you’re paying for. It’s the design.
One platform · Every sport
Each with its own development pillars, positions and benchmarks — not a one-size-fits-all template. Find yours:
Don't see yours? — new sports ship with a custom framework, white-glove.
New · Vimasu Studio
Review a clip with the whole team, or sit one player down and go through it live — a video call they join from a text message, no app, no account. The session attaches to that player’s development record and can go out with Sunday’s report. And if it’s a private session, your coach gets paid for it on the club’s own billing.
Alex · U13
Coach Sarah · voice note
“Check your shoulder before it arrives — you have Maya free behind you the whole time.”
In the room
Invite sent · one tap to join
Private session
Ready to invoice
For the coach
You are already clipping moments and explaining them in the car park. Publish 1:1 sessions with your own price, take the call from the kitchen table, and the invoice settles on the same rail as dues — no Venmo, no chasing, no separate app for the family to install.
For the director
Nobody else in your area is sending a parent a clip of their kid with a coach talking over it. It is the most visible thing you can do with footage you already have — and private sessions become revenue the club shares in, rather than something coaches arrange on the side.
For the parent
A rating says a player is working on receiving angles. Ten seconds of footage with their coach’s voice over it shows them what that means — and it arrives in the same place as the weekly report, not in a group chat at 11pm.
Your footage, your coaches, your billing · capture stays with Hudl or Veo
Run brackets and group stages with live standings and public pages — no GotSport, no TourneyMachine, no bracket spreadsheet. And because visiting clubs enter through Vimasu, every box score lands in a player record. Your event becomes a doorway into the platform for clubs that haven’t joined yet.
Spring Cup · U13 · Public bracket
LiveNorthstar
Champion
Box scores from every match → each player’s record
Brackets & group stages
Single-elimination or round-robin, live standings, public bracket pages your families can follow.
Cross-club entry — the moat
Rival clubs’ teams enter your event through Vimasu. Their players’ stats deposit into a record — so the tournament seeds the platform with clubs who haven’t signed up.
Spectator passes
Sell digital gate passes to fans; revenue settles on the same rail as dues and registration.
Tournament performance becomes part of each player’s permanent development record — the one thing no bracket tool keeps.
More from the founding cohort
Early founding partners, anonymised at their request. The clubs who put their names to it are in the customer stories.
“Vimasu is the only thing parents have asked us about at re-registration this year. The reports are the new reason families stay.”
Sarah
Technical Director · Northstar Academy
“We onboarded Friday, sent first reports Sunday. Coaches are using it. That’s it. That’s the entire review.”
Marcus
Director of Coaching · Coastal United FC
“Our renewal conversations went from defensive to celebratory. The reports do all the talking now — I just sign off.”
Elena
Head of Academy · Pinnacle Athletics
The category, in numbers
$31B
Annual youth-sports spend
Source · Sports & Fitness Industry Association
60M+
Youth sports participants — every sport, one development gap
Source · Aspen Institute · SFIA
#1
Communication and progress visibility — top unmet expectation in youth sports
Source · Aspen Institute · Project Play
The market exists. The competitive academies and clubs exist. The families willing to pay for visibility already pay for everything else. The layer is missing.
Who it's built for
If all you need is a schedule and a group chat, you don’t need us — and we’ll tell you so. Vimasu is for programs that compete on how well their players develop, and want families to see it.
80–250 players · 6–14 teams
Scaling family communication beyond what TeamSnap and group texts can carry. Differentiating against the competing program two zip codes over.
Why now
Renewal pressure mounting · Parents asking for more visibility
1–3 sites · skills-development focus
Premium pricing requires premium visibility. Families paying $300/month for skills training need to see why every week — not just at the end-of-season showcase.
Why now
Premium positioning · Differentiation is the wedge
Showcase · academy · college-recruiting tier
Pathway-track families — ECNL and MLS NEXT, AAU and prep, AAA and junior, showcase ball — compare your reporting to what college recruiters expect. Structured weekly development is table stakes at this tier, not a bonus.
Why now
Recruiter-aware families · Structured pathway expectations
2+ sports · Cross-pathway program
One development OS across hockey, basketball, soccer, lacrosse — whatever your program runs. Unified family-communication standard, sport-specific frameworks underneath.
Why now
Multiple sports · One brand standard · Unified ops
Not sure if you're a fit? — we'll tell you honestly if Vimasu makes sense for your program.
Pricing
Priced by active players — never a seat you’re not using. Start free; the player record is free forever. Do the math a director does: it pays for itself the first season it saves a single family.
Procurement
27 and counting — soccer, basketball, baseball, softball, football, hockey, volleyball, lacrosse, tennis, golf, swimming, track & field, wrestling, martial arts, gymnastics, cheer and more, spanning team, racquet, individual, combat and aquatic sports. Each ships with its own development framework in that sport’s coaching language (Technique · Game IQ · Mindset in soccer, Skating · Skills · Hockey Sense in hockey, Takedowns · Mat IQ · Conditioning in wrestling) — not a soccer template with the words swapped. Custom rubrics let you define your own dimensions entirely. Don’t see your sport on the list? We ship new ones with a custom framework, white-glove.
Yes — that’s the point. Scheduling, RSVPs, roster & family CRM, payments, game recaps, chat, registration and waivers all live in Vimasu, so clubs cancel the patchwork one tool at a time (11 categories live today, 8 more in beta). To make switching painless we import from TeamSnap, so coaches never enter data twice during the move. The reason clubs make the switch isn’t the consolidation, though — it’s the one thing no point tool has underneath: a permanent development record for every player.
Three taps per player — under thirty seconds each. Most coaches finish a full roster in under ten minutes from their phone. The format matches how coaches already think in their sport’s dimensions — so adoption isn’t a behaviour-change project.
Player photos are opt-in, never used for ML training, never shared cross-organization, never used in marketing without explicit per-parent consent. Hard-coded into the upload pipeline and database row-level security. We treat it like medical data.
Custom rubrics are first-class. Every sport ships with a sport-specific default you can use as-is or fork — or define your own dimensions, weights, and rating scale entirely. The AI drafting adapts to whatever framework you set, so the reports always sound like your program in your sport.
Roster import + coach briefing + first reports sent inside one week. White-glove onboarding is included on every tier — not a separate professional-services upsell.
Yes — Coach Free is open. Solo coaches get one team and up to twenty players for free, forever. Use it for your team, build a track record of structured weekly reports parents love, then bring it to your director when you’re ready. The whole program upgrades together — you keep your data and your players seamlessly. Create your free coach account any time.
Export everything in CSV + PDF. No data hostage situations. 30-day money-back guarantee on the first month if Vimasu isn’t a fit.
Still on the fence? with your roster on screen.
Start now
The families deciding whether to come back are deciding right now — send them a reason this Sunday. We import your roster and brief your first coach, the record’s free, your whole club is $89/mo. If your coaches aren’t using it in 14 days, you don’t pay.
Price steps up every 20clubs building here · your rate never rises once you’re in
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