Product
Built for your sport
Coaching & development software for 27 sports
Pricing
One subscription — run your entire club
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vs TeamSnap, SportsEngine, SkillShark & more
What we replace
The club stack, replaced by one system
Solutions
For clubs
Run your whole club — ops + development — on one system.
For private trainers
Sign-ups, payments, and proof parents pay for.
By sport
27 sports, each done properly
Player Resumes
Free coach-verified player profiles
For players & parents
Resources
Free coaching tools
Evaluation scorecards, rubrics & more · no signup
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vs TeamSnap, SportsEngine, SkillShark & more
Field notes
Editorial · what keeps players in the game
Account
Sign inSend your first reports this SundayFree to start · No credit card
Brand kit · v1 · 2026
The Vimasu brand, in one place
Logo masters, colour, type, clear space, and co-branding rules — for partners, clubs, and press. Everything below is a download, not a screenshot.
Need something that isn’t here? press@playerfocus.ca
01 · The logo
One signature, two forms
The wordmark leads. The Apex — a peak crowned by the emerald focal point — carries the square slots. The same emerald crowns both: the iin the wordmark, the summit on the symbol. In the lockup the two sit on the same line, and the peak rests on the same baseline as the letters — the symbol keeps its own proportions, so its dot reads larger than the wordmark’s.
Lockup — symbol + wordmark
The default. Use this everywhere you have the room: site headers, decks, letterhead, signage, partner materials.
Wordmark
Where the symbol would be redundant — beside a partner logo that already carries a mark, or on a surface that only needs the name.
02 · Clear space & sizing
Give the mark room, and a floor
Clear space
Keep clear space on every side equal to the diameter of the emerald dotat the size you’re using. Nothing enters that box — no type, no rules, no other logos.
Minimum sizes
Lockup · 22px tall
16px · use the favicon cutBelow 24px the standard peak thins out and the dot closes up, so the favicon files ship a thickened cut instead. Use favicon-small.svg at 16–32px — never a shrunk-down lockup.
03 · Colour
Ink and paper. Emerald as the accent.
Ink
#0A0A0A
Default background. Logo colour on light surfaces.
Paper
#FAFAF7
Light surfaces. Logo colour on dark backgrounds.
Emerald
#00D676
The single accent. The dot on the “i”, the summit of the Apex, and CTAs.
Evergreen
#063B29
Depth — figures on emerald, certificate surfaces, deep panels.
Achievement spectrum — in-app only
#E5A93C #FF6B5A #3BA7E8 #8B6BE0 #14B8A6
These appear only on earned in-app seals. Never on the logo, and never in marketing or partner materials.
Printing
Emerald #00D676 is out of CMYK gamut — ask the printer to match a spot colour. Closest is Pantone 2422 C (or Green 0921 C); always verify against a physical swatch. Ink prints as a rich black for large solids; Paper is usually the stock itself, knocked out rather than printed.
Send printers the PDF or SVG — both are outlined to paths, so no font is needed on their machine.
04 · Typography
Geist, with a serif for the human lines
Display · Geist 800, tracking −0.045em
See every athlete.
Body · Geist 400 / 500
Vimasu turns what coaches already see into a development record that follows the athlete — across coaches, seasons, and clubs.
Eyebrow · Geist Mono 700, tracking 0.16em, uppercase
Player development
05 · Icons
App tiles and favicons
The emerald tile is primary; the ink tile is the alternate for dark UI shelves and monochrome contexts. The tile is always a solid fill with a 22% corner radius — never the bare symbol floating on a photo or gradient.
06 · Co-branding
Putting your logo next to ours
Partners — clubs, academies, and leagues running on Vimasu — pair their own logo with ours. The rule is hierarchy: the surface belongs to the partner, and Vimasu rides beside it at roughly 55–60% of its size.
Hierarchy
The partner logo is the hero — it holds the local trust. Vimasu sits at 55–60% of its height behind a divider and a “powered by” label. Equal sizing reads as confusion, not partnership.
Separation
A 1px rule at 18% white, with clear space on both sides. Never let the two logos touch, overlap, share a container, or get combined into a single new mark.
Colour
Each logo keeps its own colourway — nothing gets recoloured to match. On dark surfaces use the white Vimasu files; on light, the ink files. Emerald never crosses onto the partner’s side.
07 · Usage
Do and don’t
- Use the lockup whenever it fits — it is the primary form.
- Use the white files on dark surfaces and the ink files on light ones. Nothing else.
- Keep clear space equal to the emerald dot’s diameter on all four sides.
- Drop to the symbol alone when space is tight; below 24px use the favicon cut.
- Set supporting type in Geist, with Geist Mono for eyebrows and data.
- Recolour the wordmark, the peak, or the dot outside the four brand colours.
- Redraw, re-letter, or re-space the wordmark — always place the supplied vector file.
- Stretch, rotate, skew, outline, or add shadows and gradients.
- Separate the symbol from the wordmark inside the lockup, or reorder them.
- Use the in-app achievement spectrum on the logo, or place the logo on a busy photo.
08 · Words
Name, pronunciation, boilerplate
Company boilerplate
Vimasu is the development operating system for youth sports. Clubs and academies run their whole program on it — evaluations, communication, registration, payments, and recruiting — and every athlete comes away with a development record that follows them across coaches, seasons, and clubs. Vimasu serves clubs worldwide across 27+ sports, and is built and operated in Canada, with pricing in Canadian dollars. Vimasu is the brand of Vimasu Technologies Inc., formerly PlayerFocus.
Naming
- Product
- Vimasu
- Legal
- Vimasu Technologies Inc.
- Case
- Always “Vimasu” in running text — one word, capital V, lowercase rest. The all-lowercase form belongs to the logo only.
- Say it
- vee-MAH-soo
- Meaning
- vim (drive, energy) + masu (枡, the Japanese measuring box) — energy, measured.
- Press
- press@playerfocus.ca
09 · Assets
Every file, and where it lives
Vector masters
Send these to printers and designers — letterforms are outlined to paths, so no font is required.
- print/svg/vimasu-lockup-{white,ink}.svg
- print/svg/vimasu-wordmark-{white,ink}.svg
- print/svg/vimasu-symbol-{white,ink}.svg
- print/pdf/vimasu-wordmark-{white,ink}.pdf
- print/pdf/vimasu-symbol-{white,ink}.pdf
Raster
Transparent PNG. Lockup and wordmark are 6000px on the long edge; symbol is 2048². For anything larger, use the vector.
- print/png/vimasu-lockup-{white,ink}.png
- print/png/vimasu-wordmark-{white,ink}.png
- print/png/vimasu-symbol-{white,ink}.png
- png/og-image.png (1200×630)
Product & icons
App tiles, favicons, and the social card used by the site itself.
- app-icon-{emerald,ink}.svg
- png/app-icon-ink-{1024,512,192,180}.png
- png/app-icon-emer-512.png
- favicon.svg · favicon-small.svg · favicon.ico
All paths are relative to /vimasu-brand/assets/